Healthcare Systems Engineering
Optimizing Healthcare

2018 HSE Symposium

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Sponsored by:

Lehigh University HSE in collaboration with Lehigh Valley Business Coalition on Healthcare and the Lehigh Healthcare Alliance


Date & Location
Date: May 24, 2018
Time: 1:30 PM to 2:00 Registration, 2:00 to 5:30pm Symposium 5:30 to 6:30pm Networking Reception - Beer, Wine and light fare.
Location: Wood Dining Room, Iacocca Hall,  111 Research Drive
Bethlehem, PA 18015
Lehigh's Mountaintop Campus - Directions

Cost: Free

*For planning purposes, we ask that you complete this registration by May 22, 2018.


Program Schedule
1:30 - 2:00 p.m. Registration
2:00 - 2:15 p.m. Welcome and Introductions
2:15 - 2:40 p.m. Keynote - Dr. Karen Rheuban
2:45 - 4:00 p.m. Panel: Telehealth Policy Perspectives
Panelists: Dr. Karen Rheuban, Mr. Joseph Tracy, Mr. Scott Bishop
Moderator: TBD
4:00 - 4:15 p.m. Break
4:15 - 5:30 p.m. Panel: Stories from the Field
Panelists: Ms. Brooke Nordai, Ms. Tejal Raichura, Dr. James Balshi, Dr. Robert Kruklitis
Moderator: Mr. Phillip Burrell

5:30 - 6:30 p.m. Networking Reception


Karen S. Rheuban, MD – Professor of Pediatrics; Senior Associate Dean for Continuing Medical Education and External Affairs; Medical Director, Office of Telemedicine - University of Virginia Health System


Dr. Rheuban has been playing a key role in the advancement of telemedicine, especially enabling rural communities to gain access to specialty care. Born in Jamaica, New York, Dr. Rheuban graduated summa cum laudae from Ohio State University College of Medicine and subsequently pursued a specialization in pediatric cardiology. She joined the faculty at the University of Virginia Health System, where she co-founded the Center for Telehealth to help provide better care for her patients in rural areas of Virginia. The center has grown since its inception more than 20 years ago, having provided over 50,000 encounters across more than 40 specialties at sites around Virginia and the world. More recently, Dr. Rheuban has worked to expand access to telehealth in the Mid-Atlantic region through the creation of the Mid-Atlantic Telehealth Resource Center, funded in 2011 through a federal grant and based at UVA.


Dr. Rheuban is currently a professor of pediatrics (pediatric cardiology) and oversees a large Continuing Medical Education program, while serving as the Medical Director of the Office of Telemedicine at UVA. These positions have enabled her to play a significant role in advocacy and advancement of telemedicine policies at a national and state level. Dr. Rheuban is a Fellow of the American Academy of Pediatrics and of the American College of Cardiology, and a member of the American Telemedicine Association.


Joseph Tracy, MS – Vice President for Connected Care and Innovation – Lehigh Valley Health Network


In his current role at Lehigh Valley Health Network (LVHN), Mr. Tracy oversees the administrative and outreach efforts for all telehealth services for the network. Prior to joining LVHN, Mr. Tracy served as the Executive Director of Telehealth at the University of Missouri School of Medicine and directed the statewide Missouri Telehealth Network for 12 years.


Mr. Tracy has been involved with numerous advocacy and legislative initiatives aiming at the advancement of telehealth, including serving as: President of the Center for Telehealth and e-Health Law. Chair of the American Telehealth Association (ATA) Institutional Council; Chair of the Legislation and Regulation Review Taskforce for the Health Information Management and Systems Society; Vice Chair of the ATA Policy Committee. Mr. Tracy’s testimony before Congress and his work on the language in US Senate Bill 2505 resulted into the US House Bill 5661 requiring Medicare to reimburse many telehealth services on October 1st, 2001. Currently, Mr. Tracy serves on the Healthcare Transformation Working Group, under Governor Wolf’s Health Innovation in Pennsylvania initiative, aiming to advance stale-level telehealth policies as well as co-Chair the Pennsylvania Telehealth Advisory Committee.


Scott Bishop, MA – Senior Vice President, Legislative Advocacy – HAP


Mr. Bishop joined the Hospital and Healthsystem Association of Pennsylvania (HAP) in his current role in 2012. At HAP, Mr. Bishop has been involved in state and federal advocacy and regulation, and grassroots advocacy coalition building, more recently being involved in telehealth policy efforts. Prior to joining HAP, Mr. Bishop served as a lobbyist with S.R. Wojdak and Associates. He also served as a staff member with the House Appropriations Committee and the Pennsylvania Department of Education. He holds degrees in Political Science from Dickinson College and University of Pittsburgh.

Brooke Nordai – Director of Product Innovation – Capital BlueCross

Brooke Nordai – Director of Product Innovation – Capital BlueCross


Brooke Nordai is Capital BlueCross’ Director of Product Innovation. In her role, she is responsible for the planning, development and implementation of new product initiatives and online consumer tools. Ms. Nordai has been with Capital BlueCross for over 17 years, assuming various roles and responsibilities in market research, national account sales, product management, and marketing. She and her team were responsible for the development of the telehealth benefit and technology expansion needed to provide telehealth access to nearly 800,000 Capital BlueCross members located in Pennsylvania and across the country. They continue to enhance and rollout new functionality as consumer needs and technology improve, studying utilization patterns to provide access and insight into population needs. She holds a degree in marketing from Penn State University.


Tejal Raichura, MHA, SSGB – Manager, Innovations and Research – Geisinger Health System


Tejal Raichura brings a diverse background in process improvement, operations management, patient experience design, global healthcare and research operations to her role in managing operations for Geisinger’s telehealth services. She is actively engaged in the growth and development of the telehealth enterprise. In addition to her role in telehealth, Ms. Raichura also leads the research planning and operations within the Neuroscience Institute. She holds a Master of Health Administration degree from Penn State University, as well as a Lean Six Sigma Green Belt certification.

Robb Kruklitis, MD, PhD – Medical Director, Center for Connected Care and Innovation; Vice Chair, Department of Medicine, Clinical Programs – Lehigh Valley Health Network


Dr. Kruklitis became interested in medicine during his science undergraduate studies at Lehigh University. He went on to receive a dual MD-PhD degree from Georgetown University, ultimately specializing in interventional pulmonology. In his current role as the Medical Director of the Center for Connected Care and Innovation, he champions innovative approaches to challenging healthcare delivery problems, particularly connected with effective deployment of analytical and technology tools to support better care delivery.

James Balshi, MD – Chief Medical Information Officer – St. Luke’s University Health Network


Prior to taking on his role as the Chief Medical Information Officer at St. Luke’s University Health Network, Dr. Balshi served as the Medical Director of the Vascular Center. He continues to serve as a Clinical Associate Professor of Surgery at Temple University, through its association with St. Luke’s Health Network. As the Chief Medical Information Officer of the Network, Dr. Balshi leads the Network’s CareAnywhere efforts, the Netowrk’s telehealth solution providing patients access to video visits for common complaints. Dr. Balshi completed his medical training, residency and fellowships at Thomas Jefferson University, University of Pennsylvania, Boston University School of Medicine and Cleveland Clinic. 

Phillip Burrell '14G,  MHA, MEng – Director of Research – Hospital and Healthsystem Association of Pennsylvania (HAP)


Mr. Burrell is a double masters trained healthcare professional who has spent almost a decade studying healthcare and medical delivery systems. He has served roles in hospital and physician practice management, healthcare consulting, and healthcare research across the country. His current focus is integrating systems thinking in the healthcare delivery space through healthcare policy. Mr. Burrell is an alumni of Lehigh’s Healthcare Systems Engineering program.